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We read 1,271 public reviews across 82 roofers (1 January 2026 – 13 August 2026) to find out how the busiest, best-reviewed roofers are winning jobs. Several roofers in this market have already unlocked the full report. This shows you who’s winning the work, what turns a quote into a booked job, and exactly where you can take business from them.

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Preview of the Roofing in West Midlands market intelligence report
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The commercial problem

95.6% five-star. But the roofers reading this report are already pulling ahead.

Several roofers in this market have already unlocked the full report and started acting on it - fixing the exact things that turn a five-star job into a one-star review. Every week you wait is a week they’re closing the gap on you. This report turns 1,271 local reviews into decisions you can actually use.

Decision 01

Know exactly where you stand against every competitor

Compare your rating, review volume, consistency and sentiment against every roofer competing for the same West Midlands jobs - not just star ratings in isolation.

Use it to: spot who’s quietly losing ground, and where there’s an opening to take their customers.

Decision 02

Find the words that actually earn trust

See the phrases, experiences and emotions customers reach for when they’d recommend a roofer to a neighbour - and the ones that signal they wouldn’t.

Use it to: sharpen your quote messaging, your Google Business profile, and what you say before you’ve even climbed the ladder.

Decision 03

Fix the thing costing you the job before you even start

Cold-calling and pushy sales tactics are the sharpest complaint in this market - and they cost trust before any work even begins. The report shows exactly where that trust breaks down, and who’s getting it right.

Use it to: lead with no-pressure, photo-led quotes instead of a doorstep pitch.

Bottom line

95.6% five-star - which means the few who slip up stand out fast, and get remembered for it.

With ratings this tightly clustered near the top, quality claims alone won’t differentiate you - the report shows you exactly what does.

+92Range −100 to +100
1,271
Reviews analysed
in the selected window
82
Competitors in your market
~15.5 reviews per business
4.87
Average rating
95.6% five-star · 2.5% one-star
+92
Customer happiness score
1,158 happy customers vs 43 unhappy ones

The Leaders

Five businesses are running the market. The report tells you which.

Five roofers in this market take 29% of every review a customer leaves - and reviews are exactly what new customers check before they call. The other 77 are splitting what’s left. You can see their ratings and volume. You cannot see who they are.

29%
of all reviews in Roofing in West Midlands belong to just five roofers - the five picking up most of the new jobs.
  1. No. 01 Locked 4.95★·129 reviews
  2. No. 02 Locked 4.99★·78 reviews
  3. No. 03 Locked 4.98★·64 reviews
  4. No. 04 Locked 4.92★·50 reviews
  5. No. 05 Locked 5.00★·46 reviews
Plus rising challengers, polarising stars, and at-risk competitors

The competitive map

Reliable leaders. Polarising stars. And the dot worth finding.

Every roofer competing for the same jobs as you is one of the dots below. The further right, the higher their rating. The higher up, the more consistently they deliver it. The report names every dot - so you know exactly who you’re up against, and where you could out-position them.

Consistently Mediocre Reliable Leaders Volatile & Weak Polarising Stars Average rating → ↑ Consistency of reviews

Key Highlights

The things you would actually want to know before tomorrow.

Each one came out of the same reviews you just scrolled past. Together they show you exactly where the trust is being built in this market - and where it’s being lost.

No. 01
The top roofer alone has 129 reviews against a market median of just 8. Worth knowing which.
Named & ranked Locked
No. 02
The highest-rated business with real review volume - usually not who you would guess.
Named & ranked Locked
No. 03
The phrase five-star customers reach for first when they describe what got them.
Named with evidence Locked
No. 04
The complaint that turns a five-star job into a one-star review - and it happens before any work even starts.
Named with evidence Locked
No. 05
The market leader who is quietly losing ground - and probably has not noticed yet.
Mapped & explained Locked
No. 06
What the typical customer here actually says when a friend asks for a recommendation.
Verbatim, in full Locked
And the forty smaller ones we did not put on the page

What they keep saying

The words customers reach for, over and over.

Some of these phrases tell you what customers love. Others tell you what they have learned to put up with. We are showing you three. The other three are the exact words to put in your own marketing.

Positive
before and after photos
Builds confidence because customers cannot inspect roof work themselves.
Negative
cold caller
Strong warning phrase linked to intimidation, persistent calls and doorstep sales.
Positive
no pressure
Important because many homeowners fear being oversold unnecessary roofing work.
Positive
Locked
Customers value clear scope, agreed pricing and fewer surprise costs.
Positive
Locked
Seen as transparent, modern and useful for explaining hidden roof defects.
Negative
Locked
Often triggers urgent calls and high anxiety after heavy rain or storms.

Why customers choose one roofer over another

Stars tell you the score. This tells you what to put in your ad copy.

These are the exact feelings winning roofers trigger in their customers - and the ones worth building your whole pitch around.

What you actually get

Five sections. Built to show you where the trust is.

Every section names roofers, lays out the numbers, and ends with the move that wins you more jobs. It is in your inbox the moment your card clears.

  1. Executive summary & market structure
    Who’s winning the most jobs, by how much, and whether the market is a few giants or wide open. A short briefing on who’s taking the work, why customers pick them, and where you could take share from them.
    Who’s winning the trust How fresh their reviews are The headline in plain English
  2. What turns a quote into a booked job
    How happy customers really are, week by week, plus the named reasons they book (and refer) and the named reasons they walk - broken down by exactly what they’re judging you on: workmanship, pricing, communication, and more.
    Happiness over time What wins and loses jobs What to put in your marketing
  3. Know who’s calling before they call
    A composite picture of your typical customer - who they are, how they decide, what puts them off, what they’re trying to achieve - plus their own answers to the questions you wish you could ask them. Including whether they’d actually recommend this market to a friend, and why.
    Who they are In their own words Would they recommend you
  4. Where you rank against every competitor
    Every business competing for the same jobs as you, mapped and named - who’s reliably winning them, who’s at risk of losing ground, and who’s quietly building a strong reputation without the volume yet. The full ranking, no redactions.
    Who you’re up against Where each competitor stands Every business’s numbers
  5. Your plan to win more jobs
    A clear-eyed read on your strengths and the openings in this market, grounded in the review evidence - then a prioritised list of moves ranked by payoff and urgency, with concrete actions, timelines and how you’ll know it’s working.
    Strengths & openings What to do first Actions that pay off

How this wins you more jobs

Reports don’t win jobs. Acting on them does.

Here’s what roofers in this market actually do with the report once they have it - and why it moves the needle on new jobs, not just review scores.

Benefit 01

Show up ahead in the comparison customers are already making

Most customers check reviews before they book a quote. Knowing exactly where you rank on rating, volume and consistency - not just guessing - tells you what to fix to move up that comparison before they choose someone else.

Benefit 02

Stop losing jobs to a fixable trust gap

Cold-calling and pushy sales tactics are costing you jobs before you even quote - even for roofers with near-perfect ratings. Fixing that one gap is one of the highest-leverage ways to convert more enquiries into booked work.

Benefit 03

Turn a leaking-roof emergency into a client who refers you

Fast response and clear communication are where this market’s strongest word-of-mouth gets built. The report shows exactly what turns a stressed homeowner into a customer who comes back - and recommends you to others.

Benefit 04

Put language in your marketing that’s already proven to convert

Every phrase in this report is pulled from real customer reviews across the market - tested language you can put straight into your quotes, Google Business profile and doorstep pitch, not copy you’re guessing at.

The Proprietary Method
The Review Census

The Review Census

Most review analysis reads a handful of reviews and calls it a trend. The Review Census reads every public review for every roofer in the market, so the figures describe the whole market, not a slice of it.

01 · Complete

Every review, every roofer

1,271 reviews across all 82 West Midlands roofers. Nothing sampled, nothing cherry-picked.

02 · Comparative

Measured against the market

Every figure is placed against the market median, so a rating means something relative to the roofer next door.

03 · Multi-signal

Beyond the star rating

Rating, sentiment, emotion, phrase frequency and consistency, read together, not a single blended average.

Read the full method

One report, one price

Everything you need to win more jobs, not just the preview.

One-off report
£199
Pays for itself with one extra job.
Use code WMROOF100 at checkout for £100 off - £99. Limited to the first 10 purchases - no time limit, but once they’re gone, they’re gone.
  • See exactly who’s winning the work - every competitor named
  • Five sections, ~30 pages, all evidence-backed - no guesswork
  • What’s winning them 5-star bookings, and what’s costing them jobs
  • Know your customer before they call - in their own words
  • A step-by-step plan to win more jobs, ranked by payoff
  • Yours to keep - check your position any time, from any browser

48-hour money-back guarantee not useful? Email us and we’ll refund you.

Secure Stripe checkout · Delivered in minutes · Yours to keep

Questions before buying

What roofing business owners usually want to know.

Does the report name individual roofers?

Yes. The full report names all 82 businesses in the analysis and shows their rating, review volume, sentiment and competitive position.

Is this based on surveys, or public reviews?

Public reviews. It’s based on 1,271 public Google reviews across 82 roofers in the West Midlands, posted between 1 January and 13 August 2026.

Is it useful if my business isn’t in the report?

Yes. You still get a detailed read on what local customers expect, how competitors are performing, the complaints that keep recurring, and where the openings are.

Is this a subscription?

No. £199 is a one-off payment for this specific West Midlands report - no recurring charge.

How quickly can I get it?

Straight after checkout via Stripe. It’s password-protected and opens in any browser, on any device.

Your competitors already know. The names are one click away.

The leaderboard, what’s winning them jobs, the named competitors, their customers’ exact words, and the plan to win more of the work - all unlocked the moment your card clears. Backed by a 48-hour money-back guarantee.